Frani was born with two passions – one is the desire to express herself creatively, the other is to help people be the best they can be. She followed her first passion for 13 years as a creative copywriter at leading marketing and advertising agencies, and decided to pursue the second in 2012.
After completing a master’s degree in Career Management and Coaching from Birkbeck University, Frani set up her own practice to coach individuals on all levels. To bring her private transformational work to organisations, she also engages with corporate clients as a career consultant.
By providing comprehensive coaching and guidance, Frani helps her clients create new or improved career choices, find job openings and ultimately achieve successful outcomes. Her areas of expertise include transition, outplacement, high-potential and performance coaching, as well as sustainable career development, confidence building, stress management and personal branding. With a keen interest in psychometrics, she is also qualified to carry out aptitude, ability and personality assessments.
With a background in both corporate and creative industries, Frani understands the complex dynamics of each environment and designs bespoke coaching programmes for clients from various backgrounds and at all levels.