Corporate Culture & Communication

The company's culture sets the tone for the workforce and how they behave.

A positive and engaging workplace will attract talented and motivated candidates. When prospective employees are evaluating job offers they look for organisations which are employee centred and promulgate a clear vision for the future. Existing employees are an organisation’s best asset in terms of sourcing and hiring good potential candidates.

So the employee experience matters because it is the key to providing a great customer experience. Richard Branson explains it perfectly: “By putting the employee first, the customer effectively comes first by default, and in the end, the shareholder comes first by default as well.”

Employees want career opportunities and development opportunities, they seek personal growth and meaningful work with fair remuneration, benefits and good work-life balance. This means it is increasingly important for HR and leadership to focus on employee engagement and connecting with the workforce at a personal level.

Information Overload

The focus on work-life balance and employee wellbeing is very much in the spotlight. Research shows that candidates prefer organisations that focus on employees and increasing their wellbeing and productivity. Offering flexible working arrangements and addressing stress and mental health issues are a key topic and there’s a lot more most organisations could do for their employees.

We are overwhelmed with information and our inboxes overflow with messages, just struggling through the emails and intranet boards can be a challenging task. For some employees the communication overload is a distraction from real ongoing work. It will pay employers to focus on centralised communication systems for teams and groups that will save their employees time in finding and sharing the information they need.

Many managers forget that communication is a two way street; listening is a key component of communication. Taking the time to listen and build a culture of listening allows the team to learn from each other, share insights and ask the right questions. Giving everyone a voice may reveal new insights or identify new opportunities while fostering a sense of community. When team members feel they are heard, they feel valued and empowered. When management are able to listen to staff and respond appropriately it engenders an increase in employee job satisfaction.

Respect and Collaboration

Disagreements are also a valuable form of communication. When team members argue respectfully, they actively listen to each other’s thoughts, identify their motivations and try to see their point of view. This is key in fostering a culture of open communication in the workplace and improves the team’s exchange of ideas and conflict resolution, fostering stronger connections between departments and teams.

Good communication also aids problem-solving so it pays to try to encourage the team to solve problems collaboratively. Let team members know they have the authority to make decisions on their own and to reach out to each other for information and inspiration. Good communication improves productivity. Research shows that employees who were graded highest in productivity had received the most effective communication from their superiors.

With open and transparent communication systems the organisation will strengthen their corporate culture so that employees can take part in decision-making and understand their role in the overall direction of the organisation.

To see how CDS could help your organisation further please contact us on or call 0333 240 8115

Posted: Thursday 9 May 2019

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